CC&G arranged for nine focus groups to be conducted throughout the State of California (in Sacramento, Fresno, Los Angeles, and the San Francisco Bay Area), and recruited and conducted the two Bay Area focus groups. The groups focused on residential and commercial vehicle owners and gauged their likelihood of switching to electric vehicles when they made their next purchase or lease.
Included in the discussions were factors they considered when purchasing a vehicle, as well as their perception of the viability of electric vehicles. These focus groups were then followed by an online survey with telephone support (English and Spanish), with CC&G handling all of the telephone support.
CC&G was a subcontractor to RSG for this project. In addition to organizing the focus groups and conducting the Bay Area groups, CC&G also provided extensive telephone and online support primarily for the commercial vehicle owner portion of the survey.